#STMT ; How Strategy Tools Master Training is different from anything I ever did…

Supercluster! simulation

Last week I spent in Stavanger at the office of Engage/Innovate. With people from Costa Rica, Brazil, Ukraine, Germany and Norway we worked 5 days on becoming certified Master Trainer in Strategy Tools.

Strategy Tools is a complete system built in both analog and digital form to help companies deal with strategic transformation, to help startups grow and scale and for clusters to become aware of a paradigm shift from triple helix into a pentagon form.

For corporates, SMEs and companies there are series on ‘Strategy & Transformation’, ‘Innovation’, ‘Business Models’ and ‘Customer Development’. All in all there are some 70+ canvasses you can use in your strategic conversations with customers, clients, boards and startups/ entrepreneurs.

For startups you can work on the ‘Startup series’. Here you can find tools on building your long term funding roadmap for instance. There is really a strong focus in helping to understand how to use funding in the growth strategy of a small company. For me this was really an eyeopener in building the power of a supercluster where the strong economic factors are weighing in to develop the strength of the whole ecosystem.

Clusters can grow into superclusters when they work on the following parts in the ‘Supercluster’ and ‘Ecosystem’ series’. This helps in understanding how a large number of stakeholders are responsible for a joint effort and success of the cluster. I think there is still a lot of conversation necessary in the cluster I come from to help this idea to a larger audience. I think the tools can be a great communication tool that supports the discussion and talks between the different actors.

Strategy visit at Equinor Norway

During the week we worked together with a group of 14 on sharing knowledge and experiences from our different careers in various settings of use cases and presentations.

Most of the time we split up in smaller groups to work of the challenges of the day.

Days started relatively early at 8.30 with a walk-in, coffee, discussion of the previous day and a planning of the day to come. Mutual dinners were planned and foreseen, but a lot went very differently from how we imagined it.

On one of the first days we decided to have food delivered and stayed working because we were all really enjoying the stuff we were working on. It was like that for most part of the week. Flexibility from everybody in delivering the most value for every participant in the training. So more than once we stayed till late in the evening discussion, working, laughing, eating, training, presenting and learning.

I have done a fair share of training in my professional life, but I can honestly say I never experienced such an enthusiasm and energy from a group with a willingness to learn and teach to each other. That was really something truly remarkable.

The week passed in no time obviously, but since then I have experienced and enjoyed a really profound change in how I approach conversations with the stakeholders in my ecosystem now. It’s more focused, more centered on ‘development’, be it on the customer site, their strategy, their product. I can even have a more meaningful conversation on their growth, planning or their funding. I hope to keep that flexibility of mind for a long time to come.

If you want to know more on this toolset and how to experience Strategy in a new way, please feel free to contact me.

Lessons learned from the Digital Health workshop #ERRIN

Yesterday I worked with the Healthgroup of the ERRIN network on issues around Digital Health. This was part of the matchmaking event they had organized around new Horizon calls.  I was asked to present something from my recent experience with the different projects. But last Friday this changed into; can you give a workshop to 18 people? That left little time to prepare and I had to come up with some improvisation.

Best improvisation I had available was to try an experiment. I had no idea who would be in the group. What their experience was, or their recent project history etc. Basically I was starting from scratch. I thought a perfect opportunity to use a problem definition canvas and see what would happen.


The group was very diverse and from different countries, so it wasn’t so easy to find common ground to start from.

I started with a small introduction what we did in the CIALE project and worked from there. Then I offered them a whole lot of trigger questions to start the proces. We only had about one hour to work with. (Lesson 1; 60-90 minutes for a workshop is too little time if you are not sure what the follow-up possibilities are…)

The three groups started working and I explained to them how to capture thoughts, group them, discuss the input etc.  (Lesson 2: always explain why to write with a big marker and one word per post-it…)

As I was walking around I noticed that some groups were further and quicker in capturing their process thoughts and ideas. I observed it for a little while and saw that the group making the biggest progress was the one actively  engaging everybody and took turns in putting stuff on the board. (Lesson 3; Make sure everyone is on their feet, literally!)

After about an hour we closed of with a plenary recap to find out that this was new to most, exciting for some, but generally rewarding in capturing and structuring thoughts and ideas around a very complex situation. So with little preparation it is still possible to get a lot on information from a very diverse group of strangers in a very limited amount of time.


#VR4Rehab #interregNWE #Hackathon


We are at our 5th hackathon for the #VR4Rehab project in Bruges and today at the Sportinnovation campus van Howest.

We have some 60 students from this educational facility. Some on physical therapy, ergotherapy, others on a more technological study.

All in all, we are able to build team from various disciplines which is exactly right for our design challenges in this hackathon.

We are working on rehab application for pain management, lower limb, adherence to therapy etc.

This morning we first had rounds on empathizing with the subjects, now we are in the phase of building our first shitty drafts and prototype ideas. Later today the students will present to a jury and will be judged for a ticket to get to the upcoming Game Jams where the actual workable demo will be developed based on the ideas that emerged in these 5 hackathons.



Workshop day II impression, @healthvalley #CIALE #DOON #I3B #elitac

workshop day II

Also day II delivered interesting workformats with #customerjourneymapping , #valuepropositiondesign and setting out on a planned roadmap for the next several months, fuelled with insights from the various workshops.

The team worked hard all day to deliver meaningful value to the company. With humor and energy. We even made ‘toast’…

Want to know more how all this can also benefit your company? Feel free to reach out to me via email/twitter/linkedin.