Basic Design Thinking reading list…

img_20190205_23292320331583790069931.jpg

#SDT #HCD #DOET

Who cares about the labels? It’s about the concepts and the thinking way behind it.

Working in the Frame Innovation book as we speak. Conceptual, for a non-designer such as myself, it is not the easiest book to read and comprehend I must admit. But if you have more miles to your reading list you might want to give it a try.

I must say that reading the Tim Brown book gave me a lot of ‘A-ha’ feeling as I was going through it. A lot of the concepts in there sound familiar if you have been reading other design thinking stuff previously.

More to follow as the the reading continues he hopefully added… #famouslastwords… 😉

Creative Leadership Program @Philips Amsterdam

It was a very interesting day again with the team of Creative Leadership program, formerly the DesignersDNA network. (by invitation only, 😉

We get together every 2-3 months with representatives of large corporates like Philips, ABN, AkzoNobel etc. to discuss pressing issues that live inside various corporations.

The guest company can bring forward a specific challenge which we can try start solving with the  group that is present. Every now and then this will bring a day with great new insights, ways to innovate and in general always an exchange of thoughts with like minded people around the subject of design thinking.

We went out into the street to test certain campaign assumptions on complete strangers and came back in with a lot on new input on products, marketing, consumers, price and needs.

A day well spent….

If you want to know more, feel free to reach out to me at Twitter @victorhaze

Lessons learned from the Digital Health workshop #ERRIN

Yesterday I worked with the Healthgroup of the ERRIN network on issues around Digital Health. This was part of the matchmaking event they had organized around new Horizon calls.  I was asked to present something from my recent experience with the different projects. But last Friday this changed into; can you give a workshop to 18 people? That left little time to prepare and I had to come up with some improvisation.

Best improvisation I had available was to try an experiment. I had no idea who would be in the group. What their experience was, or their recent project history etc. Basically I was starting from scratch. I thought a perfect opportunity to use a problem definition canvas and see what would happen.

wp-15426925291667811359486220897099.jpg

The group was very diverse and from different countries, so it wasn’t so easy to find common ground to start from.

I started with a small introduction what we did in the CIALE project and worked from there. Then I offered them a whole lot of trigger questions to start the proces. We only had about one hour to work with. (Lesson 1; 60-90 minutes for a workshop is too little time if you are not sure what the follow-up possibilities are…)

The three groups started working and I explained to them how to capture thoughts, group them, discuss the input etc.  (Lesson 2: always explain why to write with a big marker and one word per post-it…)

As I was walking around I noticed that some groups were further and quicker in capturing their process thoughts and ideas. I observed it for a little while and saw that the group making the biggest progress was the one actively  engaging everybody and took turns in putting stuff on the board. (Lesson 3; Make sure everyone is on their feet, literally!)

After about an hour we closed of with a plenary recap to find out that this was new to most, exciting for some, but generally rewarding in capturing and structuring thoughts and ideas around a very complex situation. So with little preparation it is still possible to get a lot on information from a very diverse group of strangers in a very limited amount of time.

 

#DDW18 @vanBerloDesign @HealthValley

collage

Just a short impression of a well visited ‘Low-Tech, High-Touch’ event in co-creation with Van Berlo Design in Eindhoven.

Of course it is Dutch Design Week, so the city of Eindhoven is buzzing with activities. But that is just the right atmosphere we looked for when Stef and I got together some 3 weeks ago with the idea to host a meeting explaining the power of design thinking to the challenges of healthcare.

We started with a small tour across the ‘Embassy of Health’. We looked at new concepts for sedentary lifestyle, artificial wombs and AI for Healthcare. A digital detox pop-up store will be located in Amsterdam shortly and did you know OR personel suffers from Alarm Fatique?

We had interesting discussions and presentations around the implementation of a change oriented mindset within healthcare.

If you have time this week, be sure to visit them in the Innovation Powerhouse.

 

Day Zero workshop: Smart Cities; exclusive or emphatetic?

collage_SDT_workshop

Today we worked with dr. Anne Stenros and ROND from Finland on a very interesting open space format workshop on designing the Smart City.

We first explained the Open Space format to all the participants after which we discussed in a circle the Who, Why, When, What, Where and How of the design challenge.

Then we went in small groups into a deep dive for the specific design challenge, in our case; how do we design the conversation? We went from the Why? to the How and the What and finally pitched the solutions to the rest of the group.

Tomorrow the conference will start. I am so curious to find out what the two days will bring on new insights.

Keep you posted.