What a great way to spend the morning. 10 students from @BelmontUniv came to @HealthValley to discuss future of Healthcare, the opportunities for digital health startups and the way US based investment corporations might work with us.
The door is open! For the students who are working on a Market Research Consulting project for a US based company called @Briovation, who focuses primarily on investing in healthcare startups. For Briovation to further discuss collaborative action and working more closely together.
We worked with several #designthinking canvasses on problem definition, target groups, personas and customer journey mappings to create a truly holistic overview of the Dutch healthcare innovation eco-system.
Thanks to all the students for their input and energy.
#belmont #briovation #healthvalley #healthcare #innovation #designthinking
#SDT #HCD #DOET
Who cares about the labels? It’s about the concepts and the thinking way behind it.
Working in the Frame Innovation book as we speak. Conceptual, for a non-designer such as myself, it is not the easiest book to read and comprehend I must admit. But if you have more miles to your reading list you might want to give it a try.
I must say that reading the Tim Brown book gave me a lot of ‘A-ha’ feeling as I was going through it. A lot of the concepts in there sound familiar if you have been reading other design thinking stuff previously.
More to follow as the the reading continues he hopefully added… #famouslastwords… 😉
Working on gender medicine and innovation. Using problem definition canvas, stakeholder mapping and partnership building. 30+ healthcare innovators at work…
It was a very interesting day again with the team of Creative Leadership program, formerly the DesignersDNA network. (by invitation only, 😉
We get together every 2-3 months with representatives of large corporates like Philips, ABN, AkzoNobel etc. to discuss pressing issues that live inside various corporations.
The guest company can bring forward a specific challenge which we can try start solving with the group that is present. Every now and then this will bring a day with great new insights, ways to innovate and in general always an exchange of thoughts with like minded people around the subject of design thinking.
We went out into the street to test certain campaign assumptions on complete strangers and came back in with a lot on new input on products, marketing, consumers, price and needs.
A day well spent….
If you want to know more, feel free to reach out to me at Twitter @victorhaze
Yesterday I worked with the Healthgroup of the ERRIN network on issues around Digital Health. This was part of the matchmaking event they had organized around new Horizon calls. I was asked to present something from my recent experience with the different projects. But last Friday this changed into; can you give a workshop to 18 people? That left little time to prepare and I had to come up with some improvisation.
Best improvisation I had available was to try an experiment. I had no idea who would be in the group. What their experience was, or their recent project history etc. Basically I was starting from scratch. I thought a perfect opportunity to use a problem definition canvas and see what would happen.
The group was very diverse and from different countries, so it wasn’t so easy to find common ground to start from.
I started with a small introduction what we did in the CIALE project and worked from there. Then I offered them a whole lot of trigger questions to start the proces. We only had about one hour to work with. (Lesson 1; 60-90 minutes for a workshop is too little time if you are not sure what the follow-up possibilities are…)
The three groups started working and I explained to them how to capture thoughts, group them, discuss the input etc. (Lesson 2: always explain why to write with a big marker and one word per post-it…)
As I was walking around I noticed that some groups were further and quicker in capturing their process thoughts and ideas. I observed it for a little while and saw that the group making the biggest progress was the one actively engaging everybody and took turns in putting stuff on the board. (Lesson 3; Make sure everyone is on their feet, literally!)
After about an hour we closed of with a plenary recap to find out that this was new to most, exciting for some, but generally rewarding in capturing and structuring thoughts and ideas around a very complex situation. So with little preparation it is still possible to get a lot on information from a very diverse group of strangers in a very limited amount of time.
Yesterday Abcoude, Brussel today. The ways of an Innovation manager are hard to grasp. Meeting two days with EU regions on Innovation, new projects and initiatives. Leading the workshop on #DigitalHealth this afternoon. #pixlr
Just a short impression of a well visited ‘Low-Tech, High-Touch’ event in co-creation with Van Berlo Design in Eindhoven.
Of course it is Dutch Design Week, so the city of Eindhoven is buzzing with activities. But that is just the right atmosphere we looked for when Stef and I got together some 3 weeks ago with the idea to host a meeting explaining the power of design thinking to the challenges of healthcare.
We started with a small tour across the ‘Embassy of Health’. We looked at new concepts for sedentary lifestyle, artificial wombs and AI for Healthcare. A digital detox pop-up store will be located in Amsterdam shortly and did you know OR personel suffers from Alarm Fatique?
We had interesting discussions and presentations around the implementation of a change oriented mindset within healthcare.
If you have time this week, be sure to visit them in the Innovation Powerhouse.