Working on a Sunday Afternoon…

I can recommend the Explorer book to anyone looking for a different point of view. 😉

Yesterday I was sitting at my desk, just doodling around. Typically time well spent to get some new insights. Re-read some old books. Rainy weather outside. Training done. What else is there to do on such a day. 😉

Working on a new to-do list. Have some reading to do. Why is it that this is always the first activity to fall of the list? I can maintain the work outs, the cycling. Watching the diet etc etc…(yeah really…)

But keeping up with the reading lists, the newsfeeds, the constant live ticker of flowing messages…that is a different challenge. As I am moving into some more consistent combinations of Design Thinking and Strategy I really will need to focus on spending my time well.

Part of the upcoming challenge for the next month(s) . Possible I can keep you posted on the progress and keep you up to speed on the new insights. This will particularly work on the combination of strategy tools and SDT.

I read a nice quote I totally agree with:

Innovation= fresh ideas+ Strategy + Change Management.

I have used this insight so many times. Because I totally experienced how innovation runs into the ground within an organization if the mindset and the processes around the innovative ideas are not embedded in the structural change management culture. Without one of these components you will have a hard time implementing anything I am afraid.

If you want to learn more on new tools to work on your strategy; keep this channel in sight as I am waiting on some new material from Norway to start working on these coming months.

#strategytools #innovation #strategydesign #workingonadream

#STMT ; How Strategy Tools Master Training is different from anything I ever did…

Supercluster! simulation

Last week I spent in Stavanger at the office of Engage/Innovate. With people from Costa Rica, Brazil, Ukraine, Germany and Norway we worked 5 days on becoming certified Master Trainer in Strategy Tools.

Strategy Tools is a complete system built in both analog and digital form to help companies deal with strategic transformation, to help startups grow and scale and for clusters to become aware of a paradigm shift from triple helix into a pentagon form.

For corporates, SMEs and companies there are series on ‘Strategy & Transformation’, ‘Innovation’, ‘Business Models’ and ‘Customer Development’. All in all there are some 70+ canvasses you can use in your strategic conversations with customers, clients, boards and startups/ entrepreneurs.

For startups you can work on the ‘Startup series’. Here you can find tools on building your long term funding roadmap for instance. There is really a strong focus in helping to understand how to use funding in the growth strategy of a small company. For me this was really an eyeopener in building the power of a supercluster where the strong economic factors are weighing in to develop the strength of the whole ecosystem.

Clusters can grow into superclusters when they work on the following parts in the ‘Supercluster’ and ‘Ecosystem’ series’. This helps in understanding how a large number of stakeholders are responsible for a joint effort and success of the cluster. I think there is still a lot of conversation necessary in the cluster I come from to help this idea to a larger audience. I think the tools can be a great communication tool that supports the discussion and talks between the different actors.

Strategy visit at Equinor Norway

During the week we worked together with a group of 14 on sharing knowledge and experiences from our different careers in various settings of use cases and presentations.

Most of the time we split up in smaller groups to work of the challenges of the day.

Days started relatively early at 8.30 with a walk-in, coffee, discussion of the previous day and a planning of the day to come. Mutual dinners were planned and foreseen, but a lot went very differently from how we imagined it.

On one of the first days we decided to have food delivered and stayed working because we were all really enjoying the stuff we were working on. It was like that for most part of the week. Flexibility from everybody in delivering the most value for every participant in the training. So more than once we stayed till late in the evening discussion, working, laughing, eating, training, presenting and learning.

I have done a fair share of training in my professional life, but I can honestly say I never experienced such an enthusiasm and energy from a group with a willingness to learn and teach to each other. That was really something truly remarkable.

The week passed in no time obviously, but since then I have experienced and enjoyed a really profound change in how I approach conversations with the stakeholders in my ecosystem now. It’s more focused, more centered on ‘development’, be it on the customer site, their strategy, their product. I can even have a more meaningful conversation on their growth, planning or their funding. I hope to keep that flexibility of mind for a long time to come.

If you want to know more on this toolset and how to experience Strategy in a new way, please feel free to contact me.

Workshop #BelmontUniversity students


What a great way to spend the morning. 10 students from @BelmontUniv came to @HealthValley to discuss future of Healthcare, the opportunities for digital health startups and the way US based investment corporations might work with us.

The door is open! For the students who are working on a Market Research Consulting project for a US based company called @Briovation, who focuses primarily on investing in healthcare startups. For Briovation to further discuss collaborative action and working more closely together.

We worked with several #designthinking canvasses on problem definition, target groups, personas and customer journey mappings to create a truly holistic overview of the Dutch healthcare innovation eco-system.

Thanks to all the students for their input and energy.

#belmont #briovation #healthvalley #healthcare #innovation #designthinking

Basic Design Thinking reading list…



Who cares about the labels? It’s about the concepts and the thinking way behind it.

Working in the Frame Innovation book as we speak. Conceptual, for a non-designer such as myself, it is not the easiest book to read and comprehend I must admit. But if you have more miles to your reading list you might want to give it a try.

I must say that reading the Tim Brown book gave me a lot of ‘A-ha’ feeling as I was going through it. A lot of the concepts in there sound familiar if you have been reading other design thinking stuff previously.

More to follow as the the reading continues he hopefully added… #famouslastwords… 😉

#GenderMedicine #EUregio meeting

Working on gender medicine and innovation. Using problem definition canvas, stakeholder mapping and partnership building. 30+ healthcare innovators at work…

Creative Leadership Program @Philips Amsterdam

It was a very interesting day again with the team of Creative Leadership program, formerly the DesignersDNA network. (by invitation only, 😉

We get together every 2-3 months with representatives of large corporates like Philips, ABN, AkzoNobel etc. to discuss pressing issues that live inside various corporations.

The guest company can bring forward a specific challenge which we can try start solving with the  group that is present. Every now and then this will bring a day with great new insights, ways to innovate and in general always an exchange of thoughts with like minded people around the subject of design thinking.

We went out into the street to test certain campaign assumptions on complete strangers and came back in with a lot on new input on products, marketing, consumers, price and needs.

A day well spent….

If you want to know more, feel free to reach out to me at Twitter @victorhaze

Lessons learned from the Digital Health workshop #ERRIN

Yesterday I worked with the Healthgroup of the ERRIN network on issues around Digital Health. This was part of the matchmaking event they had organized around new Horizon calls.  I was asked to present something from my recent experience with the different projects. But last Friday this changed into; can you give a workshop to 18 people? That left little time to prepare and I had to come up with some improvisation.

Best improvisation I had available was to try an experiment. I had no idea who would be in the group. What their experience was, or their recent project history etc. Basically I was starting from scratch. I thought a perfect opportunity to use a problem definition canvas and see what would happen.


The group was very diverse and from different countries, so it wasn’t so easy to find common ground to start from.

I started with a small introduction what we did in the CIALE project and worked from there. Then I offered them a whole lot of trigger questions to start the proces. We only had about one hour to work with. (Lesson 1; 60-90 minutes for a workshop is too little time if you are not sure what the follow-up possibilities are…)

The three groups started working and I explained to them how to capture thoughts, group them, discuss the input etc.  (Lesson 2: always explain why to write with a big marker and one word per post-it…)

As I was walking around I noticed that some groups were further and quicker in capturing their process thoughts and ideas. I observed it for a little while and saw that the group making the biggest progress was the one actively  engaging everybody and took turns in putting stuff on the board. (Lesson 3; Make sure everyone is on their feet, literally!)

After about an hour we closed of with a plenary recap to find out that this was new to most, exciting for some, but generally rewarding in capturing and structuring thoughts and ideas around a very complex situation. So with little preparation it is still possible to get a lot on information from a very diverse group of strangers in a very limited amount of time.


Its Monday…this must be Brussels..

Yesterday Abcoude, Brussel today. The ways of an Innovation manager are hard to grasp. Meeting two days with EU regions on Innovation, new projects and initiatives. Leading the workshop on #DigitalHealth this afternoon. #pixlr

#DDW18 @vanBerloDesign @HealthValley


Just a short impression of a well visited ‘Low-Tech, High-Touch’ event in co-creation with Van Berlo Design in Eindhoven.

Of course it is Dutch Design Week, so the city of Eindhoven is buzzing with activities. But that is just the right atmosphere we looked for when Stef and I got together some 3 weeks ago with the idea to host a meeting explaining the power of design thinking to the challenges of healthcare.

We started with a small tour across the ‘Embassy of Health’. We looked at new concepts for sedentary lifestyle, artificial wombs and AI for Healthcare. A digital detox pop-up store will be located in Amsterdam shortly and did you know OR personel suffers from Alarm Fatique?

We had interesting discussions and presentations around the implementation of a change oriented mindset within healthcare.

If you have time this week, be sure to visit them in the Innovation Powerhouse.


Day Zero workshop: Smart Cities; exclusive or emphatetic?


Today we worked with dr. Anne Stenros and ROND from Finland on a very interesting open space format workshop on designing the Smart City.

We first explained the Open Space format to all the participants after which we discussed in a circle the Who, Why, When, What, Where and How of the design challenge.

Then we went in small groups into a deep dive for the specific design challenge, in our case; how do we design the conversation? We went from the Why? to the How and the What and finally pitched the solutions to the rest of the group.

Tomorrow the conference will start. I am so curious to find out what the two days will bring on new insights.

Keep you posted.