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Social Search from Google and Bing: My 8 Big Concerns – PC World
The search engine wars took a dramatic turn yesterday, with Google and Microsoft both announcing real-time search deals with Twitter. Additionally, Microsoft struck a deal with Facebook to index status updates on its Bing search engine, and Google introduced Social Search, which integrates your friends’ social networking information directly into search results.
All of this means that the “10 Blue Links” to which we’ve grown accustomed could be changing in a big way, and the ways we use social networking could change, too. I’m left with some questions on how this will affect consumers, but I’ll try to piece together what I can from what we’ve learned:
How will all this stuff work?
You can try the beta of Bing’s Twitter search now. It’s similar to searching on Twitter itself, but you can see the top links being shared, which is useful for tracking down hot stories. Microsoft hasn’t been specific about its Facebook integration plans, and Google has been similarly cagey about how Twitter integration will work when it launches “in the coming months.” Google did, however, show off Social Search: if you’re using Google Profile and have friends in Google Contacts, a Web search will bring up results from FriendFeed and other social networking service, mid-way down the page.
What’s the benefit for consumers?
With Twitter, Google sees utility in “real-time observation, say, snow conditions at your favorite ski resort,” while Microsoft says it wants to keep tabs on “all the latest chatter,” such as breaking news, celebrity gossip, and sports talk. These are different philosophies, and how you benefit will probably depend on what you personally like or dislike about social networking.
How will Google and Bing add value to Twitter and Facebook?
In other words, how will searching on Google and Bing be better than using Twitter and Facebook directly? Much of that remains to be seen, but so far, I like how Bing is pulling up top links from Twitter searches. I’d like to see more things along that line, where data is used in clever ways instead of merely indexed for searches.
How will privacy be protected?
Microsoft told the Telegraph that it has to be “very careful about making sure the correct data is streamed,” because not all Facebook data is public. I don’t know how challenging this will be, but a single snafu could be catastrophic. Google and Microsoft will have to be equally careful with Twitter users who’ve locked their status updates.
Can I opt out of indexing?
There are two ways in which a user might want to opt-out of this whole ordeal, by not seeing Twitter and Facebook results in searches, and by not contributing their own status updates to the data pile, even if their profiles are public. Google and Microsoft, from what I’ve seen, haven’t publicly addressed these issues.
Will this create an archive of tweets and status updates?
It’s not clear how Google will handle Twitter data, but Microsoft says Bing will only store search data for a week. I wouldn’t be surprised Microsoft adopted the same mentality for Facebook, treating status updates as disposable information.
How will Google and Bing filter out the junk?
I bet Microsoft and Google are wondering the same thing. Bing’s Twitter search does let you arrange results by the number of followers a person has, but will Facebook search stack results by a person’s friend count? Also, should bogus trends like RIP Kanye West be snuffed out? I’d say “yes,” because it’s false information, but then you’re not painting an accurate picture of the chatter. These are tough questions that Microsoft and Google will have to answer as they wade into social networking.
Will people who hate this stuff have to see it in their searches?
Microsoft doesn’t say whether Twitter searches be shown outside of a dedicated section of Bing, and we don’t know how Facebook will be treated. It’s a big question mark for Google’s Twitter integration as well, though we do know that Social Search results for Google Profile users will appear mid-way down the page. I imagine both companies will want to play around with their treatment of social search results, depending on how people use and respond to them.
via pcworld.com
How to Change the World: How to Avoid Twitter Cluelessness
?? Chris Anderson on Free | Main | Current Twitter Demo Script ??
October 26, 2009
How to Avoid Twitter Cluelessness
Over at the American Express Open Forum blog, I explain how to not look clueless on Twitter. The first five ways are:
Don???t tell other people how to tweet.
Don???t tell the world that you unfollowed someone.
Don???t ask people why they unfollowed you.
Don???t constantly tweet mundane updates and babble.
Don???t use a small picture for an avatar.
To read all ten and why they impugn your intelligence, click here
.
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http://www.typepad.com/services/trackback/6a00d8341c527353ef0120a622052d970bListed below are links to weblogs that reference How to Avoid Twitter Cluelessness:
FromToThis PageFollowEcho??84 Items
Eric Andersen
Ha, @GuyKawasaki
‘s 5 rules to avoid looking clueless on Twitter http://blog.guykawasaki.com/2009…
(HT @jmbrew
) like #4, blah blahblah
Benny Sudaryanto
Don???t tell other people how to tweet. – How to Avoid Twitter Cluelessness http://blog.guykawasaki.com/2009…
Revota
Don???t tell other people how to tweet. – How to Avoid Twitter Cluelessness http://blog.guykawasaki.com/2009…
Sal Stabler
Great post guy! Very simple list to follow and understand. I think people are missing the human element when reaching out to their followers. It’s amazing to see who is really trying to reach out and who is just trying to sell you something every minute of the day.
rochcourcy
RT: @etiennechabot
: RT @tweetmeme
How to Change the World: How to Avoid Twitter Cluelessness http://blog.guykawasaki.com/2009…
Tuesday, October 27, 2009, 14:38:55John: @johnhaydon
Good advice from @guykawasaki
“How to Avoid Twitter Cluelessness” http://blog.guykawasaki.com/2009…
torrab
Good advice from @guykawasaki
“How to Avoid Twitter Cluelessness” http://blog.guykawasaki.com/2009…
Brandon Ray Robertson
How to Change the World: How to Avoid Twitter Cluelessness http://blog.guykawasaki.com/2009…
Sarah Cox
How to Change the World: How to Avoid Twitter Cluelessness: Over at the American Express Open Forum blog, I exp.. http://blog.guykawasaki.com/2009…
Rob Harvey
How to Change the World: How to Avoid Twitter Cluelessness http://blog.guykawasaki.com/2009…
rick
gfTblog> How to Change the World: How to Avoid Twitter Cluelessness: Over at the American Express Op.. http://blog.guykawasaki.com/2009…
6 Tips For Using Google Wave On Your First Project
As Google is issuing Wave invites in a steady trickle, those fortunate enough to have an account are trying to figure out how this new tool might fit into their workflow and help them better communicate and collaborate with their teams and clients.
While the small number of people who actually have an account right now is probably going to be the first hurdle for many teams who would like to try it out on a live project, I count myself among the lucky ones who got a Google Wave invite early and spread my nominations amongst some colleagues and clients.
One of my clients to whom I sent a nomination wanted to try it out on our current project, so I thought I would share some of the early lessons we learned and some tips from my initial dip into using Google Wave for a real client project.
- Set suitable expectations. Despite the months of buzz, and blogosphere- and Twitterverse-wide clamoring for Google Wave invites, the product is still in preview and has some rough edges. Therefore, it does all parties good to be realistic, even if everybody is psyched to be the first kid on their block to use it on a live project. If your experience is anything like mine, you???ll also encounter bouts of slowness, messages to refresh Google Wave, and perhaps even the random browser crash. Your project team???s level of tolerance for such things might vary.
- Do a dry run with a Wave. The Wave concept is definitely a new model for many. It took me an impromptu ???dry run??? with my client for us to truly grasp the Wave concept and see how it could shape our online collaboration. For example, I could see how Wave could be used to keep all project information and communications online and out of our already cluttered inboxes, and it was great to able to see my client paste text as well as type into a Wave in real-time.
- Take control of your Waves. It???s easy to get a little excited and end up creating Waves for all sorts of things, but you need to take control of the conversation in Google Wave, instead of letting Google Wave take charge of your conversations. For my project, we decided on one Wave per project document, for the sake of organization.
- Use folders and tags. While the Inbox Zero and GTD crowd have yet to full plant their stakes in Google Wave, I must say that the use of folders and tags is prudent, especially because while the Wave platform breaks so much new ground, but folders and tags are concepts are familiar to many. I ended up creating a project-specific folder for all the Waves associated with the client project. My use of tags also came further into play as a tool to fine-tune my own organization. A simple tip is to??remember you can resize the navigation pane to accommodate your folder list as it grows. By default, your folder list may not fully appear in the navigation pane.
- Consider whether to use live editing or attachments. Google Wave melds email and word processing together. Thus, it is important to decide whether you want to collaborate on documents directly in Google Wave or via file attachments. Unfortunately, at this time Google Wave lacks version control for file attachments (thus putting the feature at the top of my wish list for a Google Wave extension). My client and I decided to work with file attachments for the project documents and write directly in Google Wave for direct communications with each other.
- Have a Plan B. It???s cool to get jazzed as an early adopter, but if Google Wave isn???t enhancing productivity and communications, be sure that you have a fall back plan in case it end up causing more problems than it is worth.
While my initial entry into Google Wave on a real client project was really just scratching the surface of this new collaboration platform, I do see a lot of potential. However, with its rough edges, it may not be the collaboration platform for everyone just yet. Personally, I am looking towards more Google Wave extensions and gadgets going live, because my initial experience tells me that they are going to be key providers of critical functionality and user experience.
If you???re looking for more info on Wave, check out the report ???Google Wave Explained??? over on our subscription research service, GigaOM Pro.
Have you tried using Google Wave on any of your current projects? Share your experience below.
I have it and been using it for a number of weeks now. It still has new things to offer to me every day. It will change so many things in collaboration and communication.
How to Change the World: How I tweet
?? Current Twitter Demo Script | Main | How to Get Found ??
November 02, 2009
How I tweet
By popular demand (and some complaints), I???ve done a FAQ with myself about how I tweet
. Hope this helps you use Twitter for your business too. I explain how I use ghostwriters and why I repeat my tweets among other ???unusual??? practices.
November 02, 2009 | Permalink
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http://www.typepad.com/services/trackback/6a00d8341c527353ef0120a6a07cff970cListed below are links to weblogs that reference How I tweet:
FromToThis PageFollowEcho??52 Items
Brian Citizen
How to Change the Wo How I tweet: By popular demand (and some complaints), I???ve done a FAQ .. http://blog.guykawasaki.com/2009…
.
Chuck Horton
How I tweet: By popular demand (and some complaints), I???ve done a FAQ with myself about how I tweet. Hope this help… http://blog.guykawasaki.com/2009…
Melissa Galt
How I tweet: By popular demand (and some complaints), I???ve done a FAQ with myself about how I tweet. Hope this help… http://blog.guykawasaki.com/2009…
Jos?? Ram??n Mart??n
6 Tips For Using Google Wave On Your First Project
As Google is issuing Wave invites in a steady trickle, those fortunate enough to have an account are trying to figure out how this new tool might fit into their workflow and help them better communicate and collaborate with their teams and clients.
While the small number of people who actually have an account right now is probably going to be the first hurdle for many teams who would like to try it out on a live project, I count myself among the lucky ones who got a Google Wave invite early and spread my nominations amongst some colleagues and clients.
One of my clients to whom I sent a nomination wanted to try it out on our current project, so I thought I would share some of the early lessons we learned and some tips from my initial dip into using Google Wave for a real client project.
- Set suitable expectations. Despite the months of buzz, and blogosphere- and Twitterverse-wide clamoring for Google Wave invites, the product is still in preview and has some rough edges. Therefore, it does all parties good to be realistic, even if everybody is psyched to be the first kid on their block to use it on a live project. If your experience is anything like mine, you’ll also encounter bouts of slowness, messages to refresh Google Wave, and perhaps even the random browser crash. Your project team’s level of tolerance for such things might vary.
- Do a dry run with a Wave. The Wave concept is definitely a new model for many. It took me an impromptu “dry run” with my client for us to truly grasp the Wave concept and see how it could shape our online collaboration. For example, I could see how Wave could be used to keep all project information and communications online and out of our already cluttered inboxes, and it was great to able to see my client paste text as well as type into a Wave in real-time.
- Take control of your Waves. It’s easy to get a little excited and end up creating Waves for all sorts of things, but you need to take control of the conversation in Google Wave, instead of letting Google Wave take charge of your conversations. For my project, we decided on one Wave per project document, for the sake of organization.
- Use folders and tags. While the Inbox Zero and GTD crowd have yet to full plant their stakes in Google Wave, I must say that the use of folders and tags is prudent, especially because while the Wave platform breaks so much new ground, but folders and tags are concepts are familiar to many. I ended up creating a project-specific folder for all the Waves associated with the client project. My use of tags also came further into play as a tool to fine-tune my own organization. A simple tip is to remember you can resize the navigation pane to accommodate your folder list as it grows. By default, your folder list may not fully appear in the navigation pane.
- Consider whether to use live editing or attachments. Google Wave melds email and word processing together. Thus, it is important to decide whether you want to collaborate on documents directly in Google Wave or via file attachments. Unfortunately, at this time Google Wave lacks version control for file attachments (thus putting the feature at the top of my wish list for a Google Wave extension). My client and I decided to work with file attachments for the project documents and write directly in Google Wave for direct communications with each other.
- Have a Plan B. It’s cool to get jazzed as an early adopter, but if Google Wave isn’t enhancing productivity and communications, be sure that you have a fall back plan in case it end up causing more problems than it is worth.
While my initial entry into Google Wave on a real client project was really just scratching the surface of this new collaboration platform, I do see a lot of potential. However, with its rough edges, it may not be the collaboration platform for everyone just yet. Personally, I am looking towards more Google Wave extensions and gadgets going live, because my initial experience tells me that they are going to be key providers of critical functionality and user experience.
If you’re looking for more info on Wave, check out the report “Google Wave Explained” over on our subscription research service, GigaOM Pro.
Have you tried using Google Wave on any of your current projects? Share your experience below.
I have it and been using it for a number of weeks now. It still has new things to offer to me every day. It will change so many things in collaboration and communication.
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