Service Design Thinking


I have blogged a lot on (Service) Design Thinking. It is one of the subjects that I am really passionate about. Why is that?

Let me try to explain.

For the sake of argument I consider the terminology Design Thinking, Service Design, Human Centered Design, Circular Design, Social Service etc etc synonymous. (We can talk about that in length some other time…)

Because it is all about change, yes change. Change (management). Taking a group of individuals from A to B. This can be a new process, a new product, a new market introduction etc etc.



Because in the end it is all about making something new with the end user in mind. Call it empathetic design, walking in your customer/patient shoes, a customer/patient journey. It all should serve to bring the change needed to improve products, services and processes.

And with Circular Design, we can even bring change to the planet and still try to save it in the next second. This brilliant post by Cor Noltee will tell you more on this topic of sustainability and why it is so important for us all to make that change.

I will follow Cor on his new endeavour for a better planet. Will you too make that change?

[Update, 31-08-2018]

workshop day II

Above you see an impression of a 2 day workshop we held with Elitac on their strategy and portfolio management. The workshop was facilitated from within a project we did with various other partners. Although there were designers working within the company it was very good for the other team members to experience the design thinking methods. This way we were able to create a lot more synergy and mutual understanding within the company.

The coming month (sept 2018) I will be heavily engaged in facilitating various workshops for EUregio Rhein-Waal, Hogeschool Arnhem Nijmegen, Ziekenhuis Gelderse Vallei, Boomerweb, Orikami & Vicarvision. These will all be about strategy and vision development. Idea generation for social service innovation. Developing new HR policy instruments with the help of various tooling and methodology from the field of SDT, HCD etc. etc. ( see the discussion on terminology in different posts here and there on this blog 😉


Anyway, what I am trying to say is that I am really looking forward to this coming period where I can deep-dive myself in the field that I have been so passionate about for so long. We will finally see how this all adds up in the different settings, companies and stakeholders. As always I will keep you posted on the progress.

[Update, 8-10-2018]