Dear Friends,

Today, we are so proud to introduce the Field Guide to Human-Centered Design! The Field Guide is the latest in our suite of teaching tools and an exciting step forward in sharing human-centered design.

A full-color, 192-page book, the Field Guide comes with 57 design methods, the key mindsets that underpin how and why we practice design, a full slate of worksheets, and from-the-field case studies that show human-centered design in action. And it joins Design Kit and the Course to Human-Centered Design as a core component of how we teach our approach to creative problem solving.

We raised money for the Field Guide late last year via Kickstarter—special shoutout to all of our backers!—and saw over 1300 donors help us to nearly triple our goal. It was an amazing outpouring of support and strengthens our deeply held belief that human-centered design can push the social sector forward.

In 2009, IDEO designed and put out the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can have impact in the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies. Now, six years later, we at IDEO.org have learned so much more about how to practice and teach human-centered design to solve poverty-related challenges, and we thought it about time for an update.

You can get your own copy of the Field Guide on Design Kit or download a free PDF at: www.designkit.org/resources/1.

And if you’re as excited about the Field Guide as we are, share it on your social network of choice with some of the tweets below:

  • The Field Guide to Human-Centered Design from @ideoorg is live! Amazing book for creative problem solvers. bit.ly/TheFieldGuide
  • Our pals @ideoorg just launched their next great teaching tool: the Field Guide to Human-Centered Design. Get it now bit.ly/TheFieldGuide
  • Want to get more human-centered in your work? Check out @ideoorg’s new Field Guide bit.ly/TheFieldGuide

All the best,
The IDEO.org Team