Yesterday we had a workshop with 18 students from the HAN University for Applied Sciences. These students minor in Digital Business & Innovation, in their fourth year of Business and IT study.

After an introduction into the theory of Service Design Doing I framed their design challenge as ΅How might we develop the GP practice for the future?”.

After a ‘Problem Definition’ canvas they worked on a ‘People & Connection’ map, a ‘Target Group’ and a ‘Persona’ canvas. All in high speed sessions of approx. 30-45 minutes.

All from the perspective of one the various stakeholders in the overall ecosystem.  Some chose parents with young children, some young professionals.