Innovation in times of crisis…

“These are strange times. Also for me in my role as innovationmanager at Health Valley. In our mission there are words like connection, matchmaking, business support for entrepeneurs and care professionals. Normally we will do this in real life, but needless to say; everything is different nowadays. I guess it took me a week or two where things felt really strange. After which reality became quickly the new normal.

It took another week for everybody to get used to videoconferencing to make it seem like now we have never done differently before.  

Suddenly everything is different and we try desperately to give meaning to it all, this new reality. Digitalization, transformation are now concepts popping up in industries which for years seemed to have better excuses and reasons not to use technological possibilities, were unable to implement new products or ways of working. Adhering to the adagium; ‘it just works different at our place; this is not how we do things around here….’

And now it is possible. It is a must. A way of survival. And it is really a shame that it took such a profound crisis to have changes like video calling in healthcare now seemingly a new reality. Because I can not imagine that we are trying to close the lid on this box we have opened up. I take it that the phrase; “Videocall, unless… or maybe even ‘Digital, unless’ will be the new way of working. OR at least a reasonable alternative to the existing analogue defunct way of working we keep clinging onto today.  

And not only in care I see this phenomenon. Also in education, universities. It is possible and now it is on us to keep this momentum going. To remember that transformation, using new technologies for the better, workforms, innovation should not be dependent on the pressures of a crisis, a pandemic or some other shock to the system.

It is really true that the only constant is change. 

Better to embrace this knowledge and steer our own destiny then to be overwhelmed by the next destructive impact of a crisis. It is not a negative doom scenario but shows a sense of reality when we say; it is not a question of whether but of when a new disruptive wave will hit…

Now is the time to use these new experiences, not to let down and set course for a truly new paradigm shift. It is within reach now. “

#newnormal #transformation #buildingtransformationalcompanies #btc #strategytools

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